In this section we are bridging artistry with practicality. Naming and branding your business will to a degree reflect the type of customer you are seeking. Both are really important to get on point from the start.

There are 2 tasks in this section and both are quite meaty! Take time to watch the videos, read through the attached worksheets and tables before you start putting pen to paper. Set time aside and immerse yourself in these tasks and you will reap the rewards.

Watch the videos first then read through the worksheets. This will give you an overview of how much time you might need to set aside to start with.

Work through the tasks in order and don’t forget to refer back to all of the supporting documents provided for you.