Module 3 – Section 1: Creating Your Avatar
Your mission, should you choose to accept it…
This section guides you through how to go about identifyting your target market. It is not enough to say – ‘I want to market to everyone!’ Whilst this may seem logical – surely the more people you are promoting to, the more likley you are to strike through – the law of averages right?
Wrong! The more people you try to talk to all at once, the less people will hear your message or your story at all.
How to get the most out of the training
This activity is essential in ascertaining you want to enagage with. The reason is so that when you are ready to start promoting your business, you have the language correct, the format correct, the platform correct. The better you know and undertsand the life of your customer, the better placed you will be to create prmotions that will literally stop them in their tracks!
What you actually need to do:
Watch through the videos and use the work book provided to develop your signature avatar.
You may have more than one and that is fine but at this stage you should not have more than three. Take as much time as you need to do this and reach out to the group for help if you need it.